The Untangling People Flow consortium is a center of expertise dedicated to researching and developing commercial solutions for sustainable built environments, with a focus on increasing Finnish exports. Our mission is to enhance the way people move throughout cities and within buildings, thereby improving everyone’s daily experience
Untangling People Flow consists of private, research, and public sector organizations working together to prepare innovative digital services for sustainable built environments, both now and in the future. Since 2023, we have been increasing people flow analytics across various sectors in Finland.
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Untangling People Flow Vision
The consortium’s mission is to leverage insights from pedestrian mobility to provide digital people flow analytics and actionable data for all stakeholders involved in the built environment.
The Untangling People Flow consortium has three co-innovation objectives:
- People-Flow Impact Identification: Enhance user experience, organizational performance, and sustainability by optimizing people flow detection, especially in areas with significant queuing in the built environment.
- People-Flow Value Creation: Remove obstacles and improve environmental conditions, energy efficiency, security, and services by maximizing the value of people-flow informatics.
- People-Flow Monetization: Boost Finnish international business and contribute to global sustainability by addressing waste challenges through AI-driven people flow forecasts and demand planning.
The challenges
Before attending a popular event, transport hub, or retail location, it is important to consider a wide range of information about the venue and the type of crowd. Advanced and real-time information about people flow in large assembly spaces, including queuing and crowd actions and reactions, is essential.
Key Challenges:
- Communication: Effective communication is necessary before attending an event, campus, or transport hub to ensure attendees and managers are well-informed.
- Real-Time People-Flow Information: There is a critical need for real-time information in dynamic, crowded settings to manage and optimize people flow.
- Space Utilization: Efficient use of space is crucial when designing sustainable buildings to accommodate people flow and minimize congestion.
- Safety and Comfort: Ensuring safety and comfort along popular and crowded routes is essential to improve the overall experience.
- Positive People Flow Experience: A good people flow experience is vital for encouraging return business and enhancing customer satisfaction.
The opportunities
Actions we take to optimize people flow will have wider benefits, including improving our daily experience and health, securing our energy supply, creating jobs, attracting investment, and sharpening the competitive edge of Finnish businesses. For further details on our consortium’s work, please take a look at our projects.

